5 reasons anyone could do with a PA

1. Choose a PERSONAL-ized Service: a PA will carry out any job you asked them to, they are flexible, resourceful and will focus on covering any tasks specifically allocated, as and when needed.

2. Trust the Expert: PAs are used to handling “tricky” situations, and have skills, experience and networks that can easily deal with situations you might find impossible and frustrating to solve.

3. The Dirty Work: small and boring, or challengingly OTT, your PA is there to pick up any task you can’t be bothered to, with the same dedication and thoroughness regardless of its difficulty level.

4. Loyalty and Commitment: a PA can be the closest person you have (after your mum, spouse, dog), and will always work to protect your interest sand make your life easier and better.

5. Expect the Extra Mile: any app can recommend the best restaurant, book the chosen flight or provide a phone number for a removal company; what they couldn't (and therefore wouldn't) do is coordinate all these together, monitor activities to anticipate complications or rearrange an entire plan when even just one of the steps along the way slightly changes.